“Our individuality is defined by our personal brands.

Our society is defined by our personal brands interacting with each other.”

“I’ve devoted my professional life to creating product management and marketing communication plans for major organizations and small businesses.

I began to coach individuals on how to apply product branding concepts to their own personal brands to improve their interpersonal effectiveness.

Now as a consultant and academic scholar, I facilitate communication strategies that intertwine our personal brands in ways that help us interact better with each other in all aspects of our daily lives.

Our individuality is defined by our personal brands. Our society is defined by our personal brands interacting with each other.

I don’t view communication as just how you speak or write. Communicative acts are the only way we as humans interact with each other. The better your interaction, the better your results.”

JoAnna Williamson, Ph.D., JD., MBA, has four decades of experience in creating marketing and strategic communication plans for organizations and individuals. She now uses this expertise to facilitate our interactions in all aspects of our daily lives.

“I don’t approach communication as just how you speak or write. Communicative acts are the only way we as humans interact with each other. The better your interaction, the better your results.”

Video Examples

Dr. JoAnna Williamson gives testimony beginning at the 21:32 mark for the CROWN Act (Create a Respectful and Open World for Natural Hair}, legislation introduced by Columbus City Councilmember Priscilla Tyson, who explains at the 14:00 mark

“Sharing your agency’s message through media diversification.” Seeds for Growth, Huntington Bank/WOSU Public Media, Columbus, OH. Dr. JoAnna Williamson moderates Session 3, beginning at the 11:50 mark.

Audio Examples

“Soft Skills in Tough Times” – Parts 1 and 2

Dr. JoAnna Williamson discusses “soft skills” on the Franklin University alumni podcast during the 2020 global pandemic and civil unrest.

Part 1:   https://franklinalum.libsyn.com/soft-skills-in-tough-times

Part 2:   https://franklinalum.libsyn.com/soft-skills-in-tough-times