JoAnna Williamson, Overview
Dr. JoAnna Williamson has extensive organizational and interpersonal communication and marketing experience in the corporate, non-profit, academic, entrepreneurial, media and legal sectors.
She is a respected strategist, facilitator, presenter, speaker, instructor, panelist, trainer and coach for local, regional and national organizations, conferences, professional schools, webinars, special events and spiritual gatherings.
She holds a Bachelor of Arts in Journalism and a Master of Business Administration (MBA) degree with a concentration in Marketing from The Ohio State University, a Juris Doctor (J.D.) degree from Capital University Law School and a Doctor of Philosophy degree (Ph.D.) in strategic communication from The University of North Carolina at Chapel Hill.
After early positions in journalism and public relations, JoAnna was recruited into product management with The Procter & Gamble Company in Cincinnati, Ohio. She then moved into financial services marketing, rising to the position of Senior Vice President of Marketing for the largest retail affiliate of the Cleveland-based National City Corporation, where she managed the retail, corporate, trust, market research, advertising, public relations, telemarketing, sales support, product management and service quality departments, and later served in a legal capacity as a compliance and labor law attorney.
She has been a marketing vice president for the credit card and national lending divisions of Bank One Corporation (now JPMorgan Chase & Co.), vice president of marketing and vice president for resource development for United Way of Central Ohio, and President and CEO of a United Way-funded agency. As an entrepreneur, Dr. Williamson provides holistic communication services to individuals and organizations in a wide variety of industries and endeavors. She has received awards and accolades for her service on numerous professional and community boards and committees.
Dr. Williamson transitioned into academia to pursue her passion for scholarship, teaching and learning. She has held the roles of Chair of the Department of Marketing and Management, Chair of the Master of Science in Marketing and Communication (MCM) program, and lead faculty in the Master of Business Administration (MBA) and Doctor of Business Administration (DBA) programs at Franklin University in Columbus, Ohio; Executive-in-Residence and Visiting Assistant Professor of Marketing in the College of Business at Ohio University in Athens, Ohio; an adjunct professor in the Business Programs Department at Columbus State Community College, and a University of Phoenix online/on-ground course facilitator.
Coach, Facilitator, Speaker, Trainer
Dr. JoAnna Williamson is a highly regarded facilitator, trainer, coach, presenter and speaker. Her work is informed by her scholarly activity, and a unique depth and breadth of successful real-world executive-level communication and marketing experience in the corporate, non-profit, entrepreneurial, media, legal and educational sectors.
She has proven exceptional skills in designing and delivering innovative, engaging, results-oriented individual and group transformative experiences across a wide range of subjects in virtual and on-site settings.
Examples of Sessions Designed and Delivered:
“I’m Engaged! Maximizing Online Learning Experience.” IACBE (International Accreditation Council for Business Education) Great Lakes Regional Conference, Louisville, KY.
“I’m Engaged! Maximizing Online Learning Experience.” Nationwide Claims Training Organization, Columbus, OH.
“I’m not sure what my own voice is saying to me at this time in my life.” Kick-off, Tell It Like It Is Thursday “Your Voice: Use It, Share It, Own It” national webinar series, WELD (Women for Economic & Leadership Development).
“Identifying your ‘community’ and framing its ‘standards’.” Communicators’ Summit on PR and Ethics. Association of Independent Colleges and Universities of Ohio (AICUO), Columbus, OH.
“Branding Yourself.” Directors and Senior Staff, Alcohol, Drug and Mental Health Board (ADAMH) of Franklin County, Columbus, OH.
“Communication Skills for Leaders: Same Rules, New Tools.” Hall Leadership Lessons, Columbus, OH.
“Sharing your agency’s message through media diversification.” Seeds for Growth, Huntington Bank/WOSU Public Media, Columbus, OH.
“All perspectives matter: A co-orientational approach to advocacy communication.” Public Relations Ethics Seminar, The University of North Carolina at Chapel Hill.
“A co-orientational approach to the learning X-factor through faculty/student engagement.” Franklin University, Columbus, OH.
“Ethics and Social Media.” Public Relations Society of America (PRSA) Central Ohio Chapter, Columbus, OH.
“What every entrepreneur should know in order to engage customers and grow their business.” National Association of W.O.M.E.N. (Women, Owners, Moms, Entrepreneurs & Networkers) webinar.
“Social media strategies.” Center for Professional Training and Development, Franklin University, Columbus, OH.
Opening Comments. Sisters’ Keeper Financial Freedom event, Columbus Chapter of the National Coalition of 100 Black Women.
Opening Comments. U.S. Small Business Administration National Ombudsman’s Roundtable, Columbus, OH.
Mother’s Day Keynote Speaker. Broad Street Presbyterian Church, Columbus, OH.
Keynote Speaker. 50th Women’s Day Celebration, Bethany Presbyterian Church, Columbus, OH.
Keynote Speaker. Men & Women’s Day Celebration, Centenary United Methodist Church, Columbus, OH.
Keynote Speaker. Women’s Day Celebration, St. Philip Episcopal Church, Columbus, OH.
Keynote Speaker. Christmas Assembly and Luncheon, Churchwomen United in Columbus and Franklin County.
Keynote Speaker. 9th Annual Black History Month Luncheon, Fifth Third Bank, Central Ohio, Columbus, OH.
FutureVest MultiState Corporate Communication Facilitator. National City Corporation, OH, PA, IN.
“If you want to walk on water…,” First Church of God Annual Women’s Conference, Columbus, OH.
“Advertising strategy.” Advertising Federation 5th & 6th Districts, Columbus, OH.
“Marketing Yourself.” Nationwide Financial Services, Newark, DE.
“Let’s Build It.” Columbus Metropolitan Club, Columbus, OH.
“Realities vs. Resolutions.” Joint Meeting, Mark D. Philmore Urban Bankers Forum of Central Ohio, Inc., and National Black MBA Association, Columbus Chapter.
Summer Commencement Speaker. Columbus State Community College, Columbus, OH.
“Energy.” Eta Phi Beta Sorority, Inc., Columbus, OH.
“Superwoman Syndrome.” JC Penney Spirit of the American Woman, Columbus, OH.
“Making it in Columbus: Six Successes Tell You How.” (Featured Panelist). Women’s Voice of Columbus Magazine.
“How to succeed in the marketplace – The art of sales promotion, advertising and public relations.” U.S. Small Business Administration, Columbus, OH.
“Telemarketing: The next steps.” Bank Marketing Association Annual Research and Planning Conference, Washington, D.C.
“Marketing in today’s society.” WCVO Radio, Brunch Bunch, Columbus, OH.
“Telemarketing: The next steps.” Ohio Bankers Association Marketing Conference, Columbus, OH.
“Telemarketing: The next sales steps.” Bank Marketing Association National Convention, Washington, D.C.
“Financial institutions discover marketing.” American Marketing Association, Columbus Chapter.
“Preparation of high school students for management careers.” Columbus Public Schools Leadership Academy for Senior High School and Career Center Principals.
“Marketing yourself with a liberal arts background.” Columbus Metropolitan Women’s Center.
“Marketing as a career investment.” Wittenberg University, Springfield, OH.
Assertiveness Training Workshops. The Ohio State University Department of Communications, Columbus, OH.
“What every entrepreneur should know in order to engage customers and grow their business.” NaVoba (National Veteran-Owned Businesses Association) Vetropreneur Magazine, “Celebrating Women in Business” issue.
Writer & Scholar
Dr. JoAnna Williamson’s writings have been featured in academic publications, professional magazines and mainstream print and digital periodicals such as the following sampling:
“Living Communally.” Foot on the Rock advice column, Columbus African American News Journal.
“How is my friend – the one with early-onset Alzheimer’s Disease?” Columbus African American News Journal.
“How should I handle gender bias in my performance review?” Foot on the Rock advice column, Columbus African American News Journal.
“Speaking about the unspeakable.” Foot on the Rock advice column, Columbus African American News Journa.
“Should I go back to school?” Foot on the Rock advice column, Columbus African American News Journal.
“What every entrepreneur should know in order to engage customers and grow their business.” NaVoba (National Veteran-Owned Businesses Association) Vetropreneur Magazine, “Celebrating Women in Business” issue.
“Customers as publics: Contemporary service research from a public relations perspective.” Proceedings, Academy of Marketing Science Annual Conference.
“A customer service conceptualization of the e-behavioral advertising privacy debate.” Proceedings, American Marketing Association Marketing & Public Policy Conference.
“Telemarketing: The next steps.” Ohio Bankers Magazine.
Educator
International Assembly for Collegiate Business Education (IACBE)
Site Visit Peer Reviewer
American Council on Education, Women’s Network of Ohio
Executive Board Member, Institutional Representatives Committee Chair
Franklin University, Columbus, OH
Chair, Department of Marketing & Management
Chair, Master of Science in Marketing & Communication (MCM) Program
Lead Faculty and Dissertation Advisor, Doctor of Business Administration (DBA) Program
Marketing Lead Faculty, Master of Business Administration (MBA) Program
Courses designed and taught:
Marketing Management, Marketing Communication Essentials, Marketing Communication Theory, Marketing & Communication Leadership, Marketing Communication Capstone
Courses designed and co-designed:
Marketing Communication Fundamentals, Behavioral Research, Digital Marketing Strategies, Marketing Communication Planning, Marketing Communication Design Strategies
Columbus State Community College, Columbus, OH
Adjunct Instructor
Courses Taught:
Marketing Principles, Advertising & Promotion
Ohio University, Athens, OH
Visiting Assistant Professor of Marketing
Adjunct Instructor … Executive-in-Residence
Courses Designed and Taught:
Marketing Principles, Marketing Promotions (Integrated Marketing Communication), Sales, Ethical and Legal Issues in Marketing.
Courses Taught:
Marketing cluster (in collaboration with Accounting, Finance, and MIS)
University of North Carolina at Chapel Hill
Roy H. Park Doctoral Fellow, School of Media and Journalism
PhD Student Consultant, Business Communication Center, Kenan-Flagler Business School
Instructor, Marketing Principles; Teaching Assistant, Media Law
Focus Group Facilitation Certification, Odum Institute
American Institute of Banking, Columbus, OH
Instructor
Law and Banking: Principles
Law and Banking: Applications
American Marketing Association
National School of Bank Marketing, University of Colorado, Boulder, CO,
Instructor
Courses Designed and Taught:
Product Strategy
Ohio Bankers Association
School of Sales and Marketing Planning
Miami University, Oxford, OH
Instructor
Courses Designed and Taught:
Product Strategy
Marketing & Communication Executive
United Way of Central Ohio
Vice President, Donor Relations
Vice President, Marketing
Bank One Corporation (now JPMorgan Chase), Columbus, OH
Vice President, Strategic Marketing, Lending
Vice President, Marketing Development, Card Services
National City Bank, Columbus (now PNC Columbus)
Senior Vice President, Marketing
Vice President, Marketing
Assistant Vice President, Marketing
Pilot Project Manager, Telephone Banking Center
Multi-state Facilitator, FutureVest (management communication culture)
Compliance Manager
In-House Counsel, Litigation and Human Resources
Procter & Gamble Company, Cincinnati, OH
Assistant Product Manager
Brand Assistant
United Way of Central Ohio
Vice President, Donor Relations
Vice President, Marketing
Bank One Corporation (now JPMorgan Chase), Columbus, OH
Vice President, Strategic Marketing, Lending
Vice President, Marketing Development, Card Services
National City Bank, Columbus (now PNC Columbus)
Senior Vice President, Marketing
Vice President, Marketing
Assistant Vice President, Marketing
Pilot Project Manager, Telephone Banking Center
Multi-state Facilitator, FutureVest (management communication culture)
Compliance Manager
In-House Counsel, Litigation and Human Resources
Procter & Gamble Company, Cincinnati, OH
Assistant Product Manager
Brand Assistant
Mediator & Attorney
Ohio Department of Education, Columbus, OH
Mediator
Office of Exceptional Children, Special Education Mediation
Franklin County Court of Common Pleas
Division of Domestic Relations and Juvenile Branch
Mediator
Juvenile Victim Offender Mediation Program (JVOMP), Domestic Relations
National City Bank, Columbus (now PNC Columbus)
Compliance Manager
In-House Counsel, Litigation and Human Resources
Professional Development and Continuing Legal Education:
Community Mediation Services of Central Ohio
Family & Divorce Mediation Training; In-Service Training; Basic Training
Supreme Court of Ohio
Domestic Abuse Issues; Parenting Coordination
Center for Alternative Dispute Resolution in Special Education (CADRE)
“The Evolving Landscape in Special Education Dispute Resolution”
Compassionate Communication Center of Ohio
“Speak Peace in Difficult Conversations”
The Straus Institute of Dispute Resolution
Pepperdine University School of Law, Malibu, CA
“STAR: A Systematic Approach to Mediation Strategies”
Capital University Law School, Columbus, OH
National Conference for Minority Professionals in Alternative Dispute Resolution
Duke Center for Reconciliation
Duke University, Durham, NC
Duke Divinity School Summer Institute